Editorial Review Why do we need to use a serum lotion for sensitive skin? Serums, are considered to be the most important step in any skincare routine. Serums contain smaller molecules with higher concentrates of beneficial ingredients compared to regular moisturizers. Serums are intensively infused with higher concentrates of active ingredients that can penetrate deeper into the skin, delivering more targeted results. Serums fit perfectly into every skin care routine to provide you with the optimal results your skin needs, no matter your skin type! Did you know?Serums are also a great alternative for makeup primers! Use a serum to prime your skin before applying your skin makeup! Get the most smooth and soft looking makeup application with all the benefits of serum! Rehydrate fine lines, smooth over the appearance of pores and create a soft skin surface that is ready for makeup application.