Specification ActiveIngredients : Salicylic Acid AgeRangeDescription : Adult Brand : Noughty BulletPoint : Fuels hair with a potent blend of Pro-V nutrients and antioxidants so hair is strong against damage BulletPoint1 : CARE FOR LIGHT HAIR: Purple Reign is a purple shampoo that banishes brassy, yellow and orange tones whilst hydrating the hair to leave any blonde, silver or grey hair looking brighter, fresher and rejuvinated. BulletPoint2 : FOR BLONDE, GREY OR SILVER HAIR: This shampoo gently cleanses any blonde, silver or grey tones, whether they're dyed, natural or highlighted. It also helps to brighten and tone the hair making it look less brassy and warm toned. BulletPoint3 : PLANT POWER TO RESCUE: Purple Reign shampoo is carefully curated with 97% natural ingredients to gently cleanse and tone the hair. Glycerine softens and smooths the hair whilst helping to retain its moisture, alongside blueberries and blackcurrant to hydrate the hair and keep it looking and feeling healthy. Lastly the violet pigments balance out the brassy tones in the hair and colour correcting and neutralising any unwanted, warm tones. BulletPoint4 : 97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future. BulletPoint5 : NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties – just luscious looking locks every day! Color : Non Applicable ContainsLiquidContents : 1 Directions : Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh. ExternallyAssignedProductIdentifier : 5060523014101 ExternallyAssignedProductIdentifier1 : 883484333532 ExternallyAssignedProductIdentifier2 : 0883484333532 ExternallyAssignedProductIdentifier3 : 00034285520120 ExternallyAssignedProductIdentifier4 : 0796327275497 FcShelfLife : 1080 days GpsrSafetyAttestation : 1 HairType : For blonde, silver and grey hair HairType1 : Normal HairType2 : Color Treated HairType3 : Chemically Treated ImportDesignation : Made in US Ingredients : Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml IsExpirationDatedProduct : 1 IsLiquidDoubleSealed : 1 ItemDisplayWeight : 0.28 grams ItemForm : Gel ItemName : Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml ItemPackageDimensions_Height : 21 centimeters ItemPackageDimensions_Length : 4.8 centimeters ItemPackageDimensions_Width : 7 centimeters ItemPackageQuantity : 1 ItemTypeKeyword : 2-in-1-shampoo-and-conditioner ItemVolume : 250 milliliters Lifestyle : Mass Beauty LiquidVolume : 250 milliliters Manufacturer : KMI Brands Ltd Material : Plastic MaterialTypeFree : Alcohol Free MaterialTypeFree1 : cruelty free MaterialTypeFree2 : Sulfate Free MaterialTypeFree3 : Paraben Free MaterialTypeFree4 : Petrochemical Free MaterialTypeFree5 : Dye Free MaterialTypeFree6 : Silicone Free MaterialTypeFree7 : vegan ModelName : 2-in-1 Shampoo Plus Conditioner, Normal Hair ModelNumber : NOUPR4101A NumberOfItems : 1 PackageLevel : unit PartNumber : NOUPR4101 ProductBenefit : Brighten,Brightening,Hydrating,Moisturizing,Smoothening,Softening ProductExpirationType : Shelf Life ProductSiteLaunchDate : 2020-11-07T00:00:01.000Z RecommendedUsesForProduct : Hydrating SafetyWarning : x Scent : Fresh ShortProductDescription : Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum, Sodium Chloride, Panthenol, Hydrolyzed Collagen, Lauryl alcohol, Glycerin, Aloe Barbadensis Leaf Extract, Polyquaternium-7, Magnesium Nitrate, Tetrasodium EDTA, Sodium Benzoate, Acetamide MEA, Methylchloroisothiazolinone, Hydrolyzed Keratin, Magnesium Chloride, Linolenic Acid, Methylisothiazolinone, Sorbitol, Octoxynol-9, Sodium Cocoyl Collagen Amino Acids, Cocoyl Sacrosine, Wheat Germ Acid, Triticum Vulgare Germ Oil, Propylene Glycol, Linoleic Acid, Hydrolyzed Glycosaminoglycans, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol, Arnica Chamissonis Flower Extract, Nasturtium Officinale Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis Leaf Extract, Ethylhexylglycerin, Citric Acid, Limonene, Yellow 6 (CI 15985) Size : 8.45 Fl Oz (Pack of 1) SpecialIngredients : Vitamin E SpecificUsesForProduct : Nourishing SpecificUsesForProduct1 : Detangle SpecificUsesForProduct2 : Split-Ends SpecificUsesForProduct3 : Hypoallergenic StreetDate : 2020-11-07T00:00:01Z SuitableHairColor : silver SupplierDeclaredDgHzRegulation : not_applicable TargetAudienceKeyword : Unisex Adult TargetGender : unisex UnitCount : 8.45 UnspscCode : 53131628